Women’s Entrepreneurship Day founder Wendy Diamond shares how she built a global advocacy campaign from scratch.
How did you build up the network of volunteers that you have?
I reached out to the world – everyone from my childhood in Ohio, college in Boston, work life and travels around the world. I asked them to nominate the most influential women in their countries to represent a new movement to empower women in business to alleviate poverty. We compiled an amazing group of all volunteer ambassadors who work with their respective governments, organisations and business leaders to launch the WED movement in their countries. I knew if I could bring what I learned in the animal world to the women’s world, we could create the greatest movement to empower women in business to make a positive impact in the world. I believe that everyone in the world wants to be of help – and my job as a social entrepreneur is to simplify how people can help and make it easy for anyone to do so. Change happens from the ground up not the top down!
Why does the world need a Women’s Entrepreneurship Day?
Globally, women perform 66 % of the world’s work yet earn 10 % of the world’s income. At the same time, they account for 85 % of consumer purchases and control $20 trillion in worldwide spending. Women’s Entrepreneurship Day (WED) is generating a movement that carries on throughout the year to encourage support for women in business globally. Our mission is based on the idea that by informing people about the facts, they’re more inclined to help. Statistics prove women are paying back microloans worldwide today at a 97 % rate of return. 90 % of the money earned by these women is used to educate their children and provide for their families. When women are empowered in business, they have self-confidence and dignity and are more capable of standing up for one another’s basic human rights. These types of returns are life-changing for entire communities. The more people understand the impact of empowering women in business, the more they will get involved and encourage others to do so.
Women’s Entrepreneurship Day is not just a day, it’s a movement. – Wendy Diamond
How can people participate in WED?