Jeff Rubenstein is one of the most respected emerging operators in modern consumer brands, known for scaling culturally relevant wellness companies into breakout businesses. With leadership experience spanning The Coca-Cola Company, Vita Coco, Health-Ade, and Poppi, Rubenstein has built a reputation for blending sharp retail execution with community-driven brand building.

Rubenstein became widely recognized for his role in helping scale Poppi from an early-stage functional soda startup into one of the fastest-growing beverage brands in America. As President and Chief Growth Officer, he helped lead the company’s explosive retail expansion, cultural marketing strategy, and national growth — ultimately contributing to PepsiCo’s multibillion-dollar acquisition of the brand.

Beyond growth metrics, Rubenstein is also known throughout the startup and CPG world as a strong advocate for women founders and female-led brands. Much of his career has focused on helping elevate businesses built around female consumers, female creators, and women entrepreneurs. Industry peers often credit him for creating collaborative company cultures and championing women in leadership roles across marketing, operations, and brand strategy.

He now serves as Co-Founder and CEO of Khloud, the protein snack company launched alongside Khloé Kardashian. The brand quickly gained momentum with major national retail expansion and positioned itself as a modern wellness snack company focused on “female, fun, functionality, and flavor.” Rubenstein has emphasized that Khloud is being built as more than a celebrity-backed product — instead focusing on authentic community building, strong consumer connection, and long-term brand value.

Under Rubenstein’s leadership, Khloud rapidly expanded into major retailers including Target, Walmart, Kroger, Albertsons, Starbucks, and other national chains. His partnership with Khloé Kardashian reflects a broader shift in consumer products where experienced operators and influential founders work together to build scalable lifestyle brands with real staying power.