Rachel Drori is the founder and former CEO of Daily Harvest, a plant-based frozen meal delivery service valued at over $1 billion in 2022. Under her leadership, the company expanded its offerings and entered the retail market through a partnership with Kroger.
Rachel Drori, the founder and former CEO of Daily Harvest, has been a driving force behind the company’s growth and innovation. With a mission to make it easy for people to eat more sustainably grown fruits and vegetables, she launched the brand as a direct-to-consumer subscription service offering plant-based frozen meals.
Under her guidance, Daily Harvest expanded its product line beyond smoothies to include flatbreads and bowls, catering to a wider range of meal preferences. Drori’s strategic vision also led the company to enter the retail space through a significant partnership with Kroger, making their products more accessible to consumers and broadening their reach. Despite stepping down as CEO, her impact on the company and the food industry remains evident.
