Rocío Villanueva is a telecommunications leader, entrepreneur, and digital inclusion advocate based in Mexico City, Mexico. As the CEO at Mujer Móvil and founder of JRmóvil and AMOMVAC, she is recognized for her pioneering work in advancing connectivity, particularly in rural communities, and for creating Mexico’s first mobile virtual network operator with a gender-focused perspective.

With over 20 years of experience in the telecommunications and digital ecosystem, Rocío has built her career at the intersection of technology, social innovation, and women’s empowerment. Her leadership has been instrumental in expanding access to digital tools and infrastructure, with a strong emphasis on ensuring that women and underserved communities are included in the digital economy.

Through Mujer Móvil, she champions digital literacy, leadership development, and technological inclusion, designing initiatives that bring education and connectivity directly to local communities. Her work reflects a belief that meaningful transformation in digital access must begin at the grassroots level, through close engagement with individuals and communities.

Rocío has also been featured in media outlets including radio, newspapers, and magazines, where she shares her insights on connectivity, digital transformation, and women’s leadership. Her approach blends technical expertise with a deep commitment to family, community, and balanced leadership, reflecting her belief in creating impact across both personal and professional spheres.

Her philosophy centers on intentional planning, long-term vision, and the importance of translating ideas into actionable pathways.