Mary is the Founder and CEO of WIND HR Consulting, a strategic human resources firm based in San Pedro Sula, Honduras. With a focus on empowering organizations to build inclusive, people-first cultures, Mary has positioned WIND HR as a leader in talent development, recruitment, and employee engagement across Central America. Her work is driven by a mission to create workplaces that uplift women, support innovation, and prioritize equity at every level.

Since founding WIND HR in 2018 and formalizing it as an LLC in 2021, Mary has embedded the firm’s core values—Will, Innovation, Network, and Development—into every aspect of its operations. Under her leadership, the company proudly maintains a majority-women workforce and leadership team, reflecting her unwavering belief in the power of female-led teams to transform industries and communities.

As WEDO Ambassador for Honduras, Mary champions initiatives that expand access to opportunity for women entrepreneurs and professionals. She works closely with local businesses, government agencies, and educational institutions to strengthen career pathways for women in the workforce—particularly in the areas of leadership development, recruitment equity, and workplace inclusion.

Mary’s dedication to sustainable, inclusive growth has earned her recognition both locally and internationally. In 2024, WIND HR Consulting became a signatory of the Women’s Empowerment Principles (WEPs), aligning with global standards for gender equality and responsible business practices. Through workshops, mentorship programs, and thought leadership, Mary continues to inspire a generation of women in Honduras to lead, innovate, and thrive.

In addition to her business leadership, Mary is a sought-after HR strategist and mentor. She frequently collaborates on regional initiatives supporting workforce development, career readiness, and capacity building for young professionals and underserved communities.

At WEDO, we are honored to have Mary Martinez leading the charge for women’s empowerment in Honduras. Her vision, values, and tireless work exemplify our mission to celebrate, support, and elevate women entrepreneurs around the world. Through her leadership, Mary is helping build a future where every woman—regardless of background—has the tools, confidence, and opportunity to succeed.